For the thematic unit of the WAY, all processes are listed as flow which have played a significant role in shaping the modern history of Europe and, at the same time, affected – and continue to affect – the city of Győr due to its location along the waterways or mainland routes of commerce.
The WAY programme package intends to present the European routes crossing Győr and to summarise our experience gained through following these. These ways start from various points in Europe and can be “walked” in physical as well as virtual space. We hope they will eventually lead the guests of our European Capital of Culture year 2023 to us, too.
The backbone of this package, the so-called Thematic Ways are the best representation of the theme of flow. This way, one can observe and familiarise oneself with the reality of such historic processes which have influenced the development of Győr and the entire region. Ways as channels indicate the flow of divergent information and knowledge evocatively, presenting
a rich experience as a tourist attraction. From their texture, we plan to create a network encompassing the entire continent, providing the ECC project with a spatially and temporally structured composition.


The CITY programme package aims to awaken the slumbering creative energies of Győr.
Győr badly needs the younger generation’s future vision for urban revival, so that the power harnessed by the economy and the perseverance leading to victories in sport may also help us exploit the forces of the imagination and create a lively cultural scene. The youth of Győr, on the other hand, need support and attention in order to be able to mobilise their creative
energies for the benefit of the city.
The “Cultural and Creative Cities Monitor” as well as our questionnaires focusing on Győr in relation to the ECC bid reveal that Győr has too few professionals in the realm of art and the humanities; nor are there many young graduates who repatriate here once they have finished their artistic courses elsewhere. Outside of the public sphere of employment, there is a very
limited number of jobs in culture and the arts. It is an important consequence of the trajectory of Győr’s development that in the recent past, many employees have moved to our city in order to work in the region. We also need to shape and strengthen their local identity as well as their emotional attachment to the city.
The CITY programme package aims to foster fruitful discussions and thinking together through such creative forums, missions, and opportunities which can mobilise all age groups in the city but address the youth in particular. This programme package will channel the creative potential inherent in urban culture, urban development, and urban youth, creating openings for an ever higher quality and ever more variegated reception of culture, the establishment of new artistic workshops, and the strengthening of the Győr-based identity of creative artists.


All discourse in whichever area of European culture provides opportunities for us to learn to know one another’s culture and thus come closer to understanding our shared European culture. After all, dialogue (whether addressing the European modes of tile-stove decoration or the current state of contemporary dance) is the pure flow of knowledge and information.
The DIALOGUE programme package will generate discussions and debates in the year 2023, in various branches of the arts and in the politics of culture in general, establishing frameworks and forums. At the same time, investments will raise a technological background making it possible to receive such European mobile projects which generate discourse in one or another branch of the arts.
In the years prior to 2023, on the other hand, dialogue will be key to preparing the implementation of the European Capital of Culture programme in Győr, involving such socialising processes which primarily encourage the local creative sector, the artists of Győr, and, by extension, everyone from all peer groups, actively to participate in the programme.
Therefore, albeit logically it is the DIALOGUE item which is last on our list, this programme package will be the first to be launched. The discourse pertaining to culture is indispensable; this discussion may establish the groundwork upon which the emerging programme structure can be filled with such content that enables each participant to “see himself or herself.”